HOW TO DATE SUCCESSFULLY
Hot or not? The
question of whom we’re attracted to and why has long confounded
humankind’s greatest philosophers, scientists, and reality-show
contestants.
Scads of studies suggest that those of us looking for Mr. or Ms. Right
may actually be looking for Mr. Facial Symmetry or Ms. Ideal
Waist-to-Hip Ratio (about 0.7 for women). [1, 2]
But other research suggests that whether a trait is attractive depends
on the type of connection you’re looking for. For example, women in one
study found men with facial scars more appealing than other men for
short-term relationships, but not for long-term ones. [3]
In another study, men with beards had an edge among women seeking
long-term relationships—a finding that might give clean-shaven guys with
scars an idea about how to turn a one-night stand into something
lasting. [4]
(If all of this sounds heteronormative, it is: Almost all research
on attraction involves straight people.)
Should two people seek lasting happiness, they may want to define the
relationship, especially if they’re already friends. As any Harry or
Sally can tell you, while women often mistake males’ indications of
sexual interest for expressions of friendliness, men consistently
mistake females’ expressions of friendliness for sexual interest. [5–7]
This might help explain why men are more likely to report attraction
toward opposite-sex friends than are women. [7] Further
complicating matters, University of Virginia and Harvard researchers
found that women were most attracted to men whose level of interest in
them was ambiguous. [8]
Those of you playing at home may have noticed that men have more
predictable (and physical) definitions of what makes a woman attractive
than women do for men. [9] Elsewhere
in the “Hey, eyes up here!” school of attraction science, people in one
study tended to look at faces if seeking love, and bodies if motivated by
sexual desire. [10]
In another study, people tended to check out a romantic prospect’s head and
chest—while they focused on the legs and feet of someone in the friend
zone. [11]
If two people can get it together to go out, they are likely to wear red
or black, especially common choices on a first date. [12]
No wonder: Red makes everyone seem more attractive, both to themselves and
to others. [13]
What they order matters, too. Researchers have found that a woman is
more likely to find a man attractive if she’s eating something that’s
spicy rather than sweet. [14]
A drink may also help—but only one. In an experiment, people who had
the equivalent of a glass of wine were rated more attractive than people
who drank either no alcohol or more than a glass, perhaps because they
seemed more relaxed, or maybe because they were attractively flushed. [15]
Of course, true hotness lies within, but how do you get someone to
discover your inner hottie if you lack come-hither hips or piercing,
symmetrical eyes? A red shirt, a glass of wine, and a little curry could
be a good start.
The Studies
[1]
Little et al., “Symmetry Is Related to Sexual Dimorphism in Faces” (PLoS
ONE, May 2008)
[2]
Singh et al., “Cross-Cultural Consensus for Waist-Hip Ratio and Women’s
Attractiveness” (Evolution and Human Behavior, May 2010)
[3]
Burriss et al., “Facial Scarring Enhances Men’s Attractiveness for
Short-Term Relationships” (Personality and Individual Differences,
Jan. 2009)
[4]
Dixson et al., “The Masculinity Paradox” (Journal of Evolutionary
Biology, Aug. 2016)
[5]
Mons Bendixen, “Evidence of Systematic Bias in Sexual Over- and
Underperception of Naturally Occurring Events” (Evolutionary Psychology,
Nov. 2014)
[6]
Haselton, “The Sexual Overperception Bias” (Journal of Research in
Personality, Feb. 2003)
[7]
Bleske-Rechek et al., “Sex Differences in Young Adults’ Attraction to
Opposite-Sex Friends” (Evolutionary Psychological Science, Sept.
2016)
[8]
Whitchurch et al., “ ‘He loves me, he loves me not …’ ” (Psychological
Science, Feb. 2011)
[9]
Wood and Brumbaugh, “Using Revealed Mate Preferences to Evaluate Market
Force and Differential Preference Explanations for Mate Selection” (Journal
of Personality and Social Psychology, June 2009)
[10]
Bolmont et al., “Love Is in the Gaze” (Psychological Science, July
2014)
[11]
Gillath et al., “Eye Movements When Looking at Potential Friends and
Romantic Partners,” (Archives of Sexual Behavior, 2017)
[12]
Kramer and Mulgrew, “Displaying Red and Black on a First Date” (Evolutionary
Psychology, April 2018)
[13]
Berthold et al., “The Effect of Red Color on Perceived
Self-Attractiveness” (European Journal of Social Psychology, May
2017)
[14]
Miska, “Sugar, Spice, and Everything Nice” (Psi Chi, Spring 2018)
[15]
Van Den Abbeele et al., “Increased Facial Attractiveness Following
Moderate, but Not High, Alcohol Consumption” (Alcohol and Alcoholism,
May/June 2015)